The traditional IT business model has focused on optimizing data storage and retrieval for historical and transactional recordkeeping. The shift to focus on the customer completely disrupts this model to put the attention on the capture and analysis of buyer sentiment. Digital marketing is the collective term for all of the sub-specialties that focus on moving a user from anonymous to known and from prospect to customer.
While organizations understand that prospective customers are using a combination of web, mobile, social, search and advertising channels, few understand how to pull all the pieces together in an integrated marketing campaign that delivers top line growth and user insights. Expeed Software works with organizations to put together the right marketing technology ecosystem and demonstrate ROI through creating marketing campaigns that deliver.
Our Digital Marketing division offers the following services: